↧
Image may be NSFW.
Clik here to view.
Clik here to view.
4 Common LOA Oversights
Without question, the single most important relationship management instrument for both advertisers and agencies alike is the letter-of-agreement (LOA). At its most basic level, the LOA establishes...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Ready to Embrace Full-Service Agencies Once Again?
“Back in the day” is a catch phrase that many of us who came up in the ad business during the full-service agency, 15% commission era are accustomed to using when discussing the state of affairs within...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Don’t Start There
Most would agree that the days of conducting business on a handshake are long gone. Make no mistake, honesty, forthrightness, trust and respectability are still qualities that we look for in our...
View Article